Social media management · Glasgow & South Lanarkshire

Turning clicks into connections.

I take social media off your plate so you can get back to the work you're actually good at. Strategy, content and honest reporting for small businesses who'd rather be running their business than wrestling with Instagram.

Laura O'Brien, founder of LO Social Studios

When was the last time you actually checked your Instagram analytics?

If the honest answer is "erm…", you're in good company. Most small businesses are posting and hoping. Here's what I hear every week.

01

"I haven't posted in three weeks"

Your diary's full, your shop's busy, and social media is always the thing that slides to tomorrow.

02

"I'm posting into the void"

You're putting the effort in but you've no idea which posts bring in bookings, so you can't do more of what works.

03

"My feed doesn't look like us"

Stock images and a logo where your face should be. People buy from people, and right now they can't see you.

Coffee and planning at a café table

How I work

Strategy, content and data. In that order, every time.

1

Strategy first

We start with one question: what are you actually trying to achieve? More bookings, more regulars, a launch that lands. The posting plan comes after, not before.

2

Honest, not perfect

Your feed doesn't need to be perfect. It needs to look like you on a good day. Real people, real work, the side of your business your customers want to see.

3

Data you'll actually understand

Every month you get the figures in plain English: what worked, what didn't, and what we're changing because of it. No posting and hoping.

Two ways to start

Hand it all over, or start with an hour.

Ready to hand it over

Social Media Management

From £1,200 a month, built around your goals and budget

  • Strategy, competitor analysis and brand guidelines
  • 3 to 7 strategic posts a week, created and scheduled
  • Monthly analytics and KPI reporting
  • Facebook and Instagram ads, if they're right for you

Collaborative or completely hands-off. Most clients like to stay involved; some just want it done. Both are fine.

Not ready for a retainer?

Power Hour

£250, one 60-minute call

  • A deep-dive into your social media, brand voice and content
  • Straight answers on what isn't working, and why
  • A personalised action plan sent after the call

For when you know something's off but can't put your finger on it. You'll leave knowing exactly what to do next.

Who I work with

Brilliant at your trade. Less keen on the marketing.

Aesthetics, beauty & wellness

This is where I've spent most of my career. Nine years marketing a multi-award-winning aesthetics clinic and training academy in Glasgow means I already speak your language, including the rules around before-and-afters, results claims and talking about complications responsibly.

Clinics · Training academies · Salons · Brows & lashes · Spas · Holistic practitioners

Every other local small business

Coffee shops, trades, studios, consultants. If you're good at what you do but the marketing keeps sliding to the bottom of the list, we'll get on just fine. You don't need to be a big business to work with me.

Glasgow · East Kilbride · Hamilton · Lanark · and the surrounding areas

The face behind the logo

Hi, I'm Laura.

I spent nine years at a multi-award-winning aesthetics clinic in Glasgow, working my way up from marketing coordinator to marketing manager. Then I built LO Social Studios, around my family, to give small businesses the kind of social media that actually brings people through the door.

I'll cheer you on every step of the way. I'll also tell you straight when something isn't working, because I'll have checked the data first. No jargon, no hard sell, and no telling you your marketing's great when it isn't.

Laura O'Brien working at a café table

Questions I get asked a lot

Can you completely run my social media for me?

Yes, if you want me to. Most of my clients prefer to work collaboratively, but some would rather hand it over entirely and never think about it again. Either works.

Will it still sound like me?

That's the whole job. Before I write a single caption we pin down how you talk, what you stand for and what you'd never say. If it doesn't sound like you, it doesn't go out.

I'm not ready for a monthly retainer. Can we still work together?

Absolutely. A Power Hour is £250 for a focused call and a written action plan, and it's a great way to see if we're a good fit before committing to anything ongoing.

Do you only work with aesthetics clinics?

No. Aesthetics, beauty and wellness is where I have the deepest experience, but I work with all kinds of small businesses across Glasgow and South Lanarkshire.

Laura O'Brien with her phone and a coffee

Stop hiding behind your logo.

Your customers want to see the people behind the business. Let's show them. If you've got any questions, feel free to drop me a message.